Logo "Make." for real estate office
Our process commenced with a comprehensive exploration of the real estate office's in Poznań identity, values, and target audience, laying the foundation for our design direction. Through brainstorming sessions and sketching exercises, we generated a spectrum of concepts, ranging from minimalist to intricate, each capturing a unique aspect of the office's character. These initial sketches evolved into digital renderings, where we experimented with typography to craft visually compelling logos. Iteration played a pivotal role as we refined and narrowed down our options, ensuring that each design resonated with the client's objectives and brand essence. Alongside the primary logo variants, we also developed a logobook, a visual repository of logo applications and guidelines to maintain brand consistency across diverse touchpoints.
